Story is set in a village called Athreyapuram. In the village, a political leader (Rao Ramesh) has a strong supporter named Daddy (Ramky).
The leaders daughter Indu (Payal Rajput) who comes to the village from Bangalore for few days gets attracted to Daddys henchman Shiva (Karthikeya).
It is Indhu who initiates a roaring love affair. Midway, she gets married to another guy leaving Shiva frustrated.
Tollywood is slowly witnessing gritty love stories and moviemakers are also experimenting with characterizations of protagonists.
Debutant director Ajay Bhupathi, who has worked for Ram Gopal Varma for many years, has given hitherto unthinkable twist to the main protagonist (revealing this will be a spoiler).
In that way, RX 100 is bold in its intent and different. But can a film be considered positively different for this reason?
Ajay Bhupathi sets his tone at the very beginning. The story begins with Shiva (Karthikeya) searching for his love at her home even while a funeral process is on. It establishes that he is blinded by love. Then the story moves back to three years and introduces the love story between Shiva and Indhu.
The director has broken many conventional narrative styles. Here heroine desires him. When did she like him? The moment she sees his upper bare body when he is doing an election procession. Thus begins their romance and she teaches him first kiss and love making. Such a bold move
However, the director has taken entire one hour or so to come to actual act of love. Before that it wavers on village politics and violent fights. There are also many unnecessary scenes and nearly four songs in the first half that test patience.
Much of the first half becomes just a titillation with the bold kiss scenes (the kiss scenes are not aplenty, but they are shot in a raw way like biting each others lips, etc) and suggestive lovemaking scenes.
When the lovemaking is not happening on the screen, the mindnumbing violent fights are shown. When the restlessness creeps in, the director ends the first half with right bang and later reveals twists in the second half. The twist makes the movie worth the watch.
Although there is no rhyme and reason to this twist, the director ends with a title card that it is inspired by a real guy in his life.
Anyone who has seen Bollywood movie Saheb, Biwi Aur Gangster can easily identify with the setting and the elements of desire and betrayal here. But RX 100 is more intense with uneven narration. Even when the film turns gripping in the final portions, the prolonged fights and raw violence are a put off.
Overall, RX 100 is raw love story made with a different approach. It is an unconventional romantic story with hardhitting elements and steamy scenes.
The film is not for all, it will be liked more by the youth who seek some boldness and twists in romantic dramas.